Stop Guessing. Start Testing What Actually Works.
Before you invest in branding, ads, or offers - get clarity on what resonates with your audience. Viability Testing uncovers the language, visuals, and messaging that converts.
You shouldn’t have to waste money to find out what your audience wants.
You’ve launched campaigns that didn’t land
Your competitors are growing faster
You’re not sure which message will convert
Your team has ideas - but no data to back them up
We get it. That’s why we built Viability Testing - to replace expensive guesswork with strategic insights.
Data-Backed Decisions, Before the Ad Spend.
We run small-scale experiments to test your positioning, visuals, and messaging - so you know what your audience truly responds to. No more “let’s just try this and see.”
Test
Ads or angles launched
Track
Audience engagement measured
Know
What works becomes the blueprint
HOW IT WORKS
1. Start With a Strategic Discovery Call
We get clear on your goals, audience, and current messaging gaps. This gives us the direction to design targeted, real-world tests.
2. Run Rapid Sprint Testing
We launch small-scale ad tests that explore angles, visuals, and language. You’ll quickly see what your audience responds to (and what falls flat).
3. Put the Findings Into Action
You’ll receive a detailed report with winning insights and clear recommendations you can immediately apply to your brand, offer, or funnel.
We partner with leaders who want real answers.
This process is ideal for teams who are launching, scaling, or repositioning.
Industries We Serve:
Marketing Agencies
(white-label ready)
Coaches & Course Creators
SaaS & B2B Founders
HR Teams
(Hiring Funnel Testing)
Health & Wellness Brands
DTC & E-Commerce
Why Viability Testing is Different
It’s not just A/B testing.
It’s market clarity.
Tests full strategic positioning, not just button colors
Built by marketers, not just analysts
Fast. Insightful. Actionable
Designed to avoid wasting tens of thousands on ads or branding misfires
"Most teams test last.
We test first.
That’s the edge."
Ready to See What Works Before You Launch?
Let’s find your highest-performing message - before you invest in the full campaign.
Get the answer to your questions
What does WMC actually do for businesses?
At WMC we use proprietary research and sprint testing to determine the audience that will resonate with the product or service and what will get them to take action.
What will I walk away with?
You’ll receive a detailed report showing which themes, visuals, and messages performed best. It includes audience insight, copy suggestions, strategic direction, and clear next steps - everything you need to move forward with confidence.
What is your process and how long does this process take?
After filling in our on-boarding questionnaire, we will get on a call to ask any clarifying questions and then start the testing.
Most sprints are completed within 7–10 days. From there, we deliver your full findings which will be all the data and a written report, review them with you and walk you through how to apply them.
What’s the difference between this and A/B testing?
A/B testing compares small elements after you’ve already committed to a strategy.
Viability Testing happens before that - to test entire ideas, angles, offers, and messages. It’s about testing what matters so you don’t waste time or ad spend in the wrong direction.
Why do you use the Meta platform to test?
Meta gives us access to over 4 billion data points, making it the most comprehensive source of research data to begin testing. Meta holds more consumer insights than any other platform - which is why it’s the smartest place to start.
We don’t use Meta. Will the data translate to other platforms?
The insights we capture through Meta translate across every channel - whether it’s sales teams, websites, or other platforms. At the end of the day, we’re testing human behavior, and people respond in similar ways whether they’re on Meta, LinkedIn, or even in a one-to-one sales conversation.
Do you work with both B2C and B2B clients?
Yes! Our process works for both.
For B2C businesses, we can identify the best product bundles, determine the best pricing, and even test which product is most viable to launch. If you’re using platforms like Meta, our insights can translate directly into campaigns, and during testing we can also help you start building an email list.
For B2B businesses, we focus on finding the right language to engage potential clients, pinpointing the best geographies for growth, and identifying which sectors offer the most opportunity.
Can my team implement the findings?
Yes.
Everything we deliver is meant to be immediately actionable. You can hand the report to your copywriter, designer, or strategist and implement changes right away.
If you’d like support beyond that, we can guide the execution too.
Is this white-label friendly?
Absolutely.
We designed this process to plug into agencies and consulting businesses who want to deliver high-value insights to their clients under their own brand. We’ll handle the testing - you deliver the transformation.
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